Suzanne M. Hengl

Special Counsel

suzanne.hengl@bakerbotts.com

New York

P: +1.212.408.2522 F: +1.212.259.2522
Suzanne Hengl Photo

Suzanne Hengl's practice focuses on litigation and counseling clients in connection with trademarks, trade dress, advertising, copyrights, unfair competition and related areas. Her practice also includes trademark and copyright clearance and opinion work, prosecution and enforcement. Ms. Hengl is experienced in handling Internet disputes involving domain names and regularly renders advice concerning contests, sweepstakes, and advertising practices involving both traditional and new media.

Ms. Hengl has represented clients in a number of different industries including computer and consumer electronics, retail, apparel, telecommunications, energy, financial services, entertainment, food and beverage, leisure and hospitality, food packaging, facilities management and architectural products.

Related Experience

  • Managing international and domestic trademark portfolios of corporate entities in the food and beverage, medical products, consumer electronics, food packaging, facilities management, and architectural products industries, among others.
  • Drafting and negotiating licensing agreements, cross-marketing and promotional content agreements, releases, sponsorship agreements, and influencer agreements.
  • Providing day-to-day counseling to international beverage manufacturer concerning claim substantiation and social media practices to ensure compliance with applicable rules and regulations.
  • Conducting advertising review and clearance for nationwide clothing retailer for all advertising and promotional campaigns, including review of pricing claims, endorsements and testimonials, contests and sweepstakes, and cause-related marketing efforts.
  • Representing photographic products company in gray market goods litigation brought against multiple defendants, several of whom entered consent judgments. The case as to the remaining defendants settled favorably prior to trial.
  • Defending premier provider of computer technology and related services in litigation involving claims of trademark infringement, unfair competition and dilution. On the eve of trial, the case was dismissed with prejudice.
  • Representing advertising and digital media agency in trademark infringement action against content management company. Case settled after the close of discovery on favorable terms to the client.
  • Defending manufacturer of dance apparel in case alleging trade dress infringement, design patent infringement, unfair competition and misappropriation regarding certain shoe designs. The case was dismissed after reaching favorable settlement terms.
  • Representing photographic products company in gray market goods litigation brought against multiple defendants, several of whom entered consent judgments. The case as to the remaining defendants settled favorably prior to trial.
  • Defending leading food and beverage company in trade dress and design patent infringement litigation, a favorable settlement was granted.
  • Defending big box retailer in trademark infringement, unfair competition and dilution litigation concerning footwear designs, a favorable settlement was granted.
  • Representing premier provider of computer technology and related services in litigation involving claims of trademark infringement, unfair competition, dilution, copyright infringement and fraud against multiple defendants. The case settled favorably before trial.

Awards & Community

Recognized as a New York Super Lawyer-Rising Star (Thomson Reuters), 2014-2017

Recipient of Her Justice's 2014 Commitment to Justice Award for "Outstanding Legal Team"

Recognized in the WTR 1000-The World's Leading Trademark Professionals, 2017-2019

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